Haven Sleep Co. announces a new partnership with the Canadian Memorial Chiropractic College (CMCC) to continuously improve sleep quality with new research.
Haven Sleep Co. has announced today that the endorsement arrangement with the Canadian Chiropractic Association (CCA) has come to an end as “Approved by the Canadian Chiropractic Association” mattresses.
"Since the inception of Haven Sleep Co., our goal has been to help Canadians sleep better. Over the years, we have received a lot of support and are grateful for the trust that our brand has earned from Canadian mattress shoppers. However, as of June 1st, 2022, our endorsement with the Canadian Chiropractic Association will be terminated. The cancellation of this endorsement will not require Haven to change any of the award-winning chiropractic designs as our mattresses will continue to provide the great support that customers have come to expect from Haven." stated Scott Amis, CEO and founder of Haven Sleep Co.
This agreement has come to an end due the escalating endorsement costs and CCA’s lack of interest for an active involvement in chiropractic designs and testing of new materials.
On the other hand, Scott Amis mentioned that “Haven’s R&D team will continue to develop innovative and better design products like our market-leading “side sleeping” soft zone mattress that aligns the spine when sleeping on it, while also reducing the pressure on hips and shoulders.”
Haven Sleep Co. is committed to supporting the existing need for research into improving the sleep quality of Canadians and has announced a 5-year partnership with The Canadian Memorial Chiropractic College (CCMC). “Together, our teams are dedicated to improving the health of our sleepers. This way, Haven Sleep Co. will continue to push the boundaries on finding new materials, improving spine alignment, and the overall spine health of our customers.”, said Scott Amis. In exchange for funding, the CCMC will bring into play real-time science to the study of sleep and different ways to improve it.
About Haven Sleep Co.
Haven Sleep Co. is a Canadian online retailer specializing in handmade, plant-based, eco-friendly, comfortable and supportive mattresses. Each mattress is made with locally sourced materials and fresh-to-order at their Canadian production facilities. The direct-to-consumer model cuts out retail overhead and middle-men costs, allowing customers to purchase luxury high quality mattresses at affordable prices. Haven’s sleep products possess many certifications, including CertiPur US® for zero-off gassing and OEKO-TEX® certified for non-hazardous materials in their bedding. The voiding of the CCA endorsement will not require Haven to change any of their award-winning chiropractic designs. The registered trademark Chiropractic® remains related to Haven’s mattresses and its use will continue to designate a premium mattress built for correct postural alignment and a healthy night’s sleep.